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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Penn Fathom II Level Wind 15LH - 30LH Left handed Multiplier Metal Body NEW 2019 Read more
Building communities in and out of the store
Penn Fathom Lever Drag 2 - FTH15LD2 Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Penn FATHOM LEVER DRAG Overhead Reel FTH40NLDHS - Brand New + Warranty +FreePost Loss Prevention
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Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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PENN FIERCE II 4000LL SPINNING FISHING REEL^ How tech is evolving the customer experience at HSN, QVC and Zulily
Penn Fierce II FRCII5000 Spinning Fishing Reel 5.6 1
Penn Fierce II Spinning Reel Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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PENN FISHING Fishing Rod & Reel FIERCE II 6000 (PBR005172)

NRF SmartBrief

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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girls are walking with shopping bags outside
 

Read the latest from STORES Magazine

Penn Pursuit II Spinning Fishing Reel Reels Sporting Goods May 8, 2019
Mobile hotels now checking in
Penn Rampage Jigging Casting Fishing Rod 5'8 - Heavy - 1pcs May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
Penn Conflict II 3000 Spinning Fishing Reel
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Penn Regiment II Travel Boat 2,10m 20-50lb sea rod section 5 EVA Handle May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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PENN SENATOR 9 0-IM OVP-BIG GAME-MADE IN USA-Nr-1306 Retail’s next generation of talent
Penn SLAMMER III 3 - SLA III 10500 Spinning Fishing Spin Reel+Warranty+NEW MODEL

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.