PENN ELECTRIC DOWNRIGGER FATHOM Master 805 835 with Memory 12 V DC High Speed
Penn Fathom 15 Star Drag Sea Fishing Multiplier Reel 1238443


a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors

NRF’s podcast: Retail Gets Real

Penn Fathom 40 FTH40LW Saltwater Fishing Reel New
Practicing cyber resiliency in the digital age
Professional woman pointing at computer for colleague
Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Penn Fathom II Level Wind 15LH - 30LH Left handed Multiplier Metal Body NEW 2019 Read more
Building communities in and out of the store
Penn Fathom Lever Drag 2 - FTH15LD2 Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
Read more
Penn FATHOM LEVER DRAG Overhead Reel FTH40NLDHS - Brand New + Warranty +FreePost Loss Prevention
PENN FATHOM-MASTER Electric Downrigger - Gear case assembly 156 805 Chief protector: Inside the business of loss prevention
Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
Read more
Engaging consumers in a channel-less world
Penn Fierce II 1000 - 8000 Carretes spinning Full Metal Body Anthropologie model wearing bandana and colorful shirt
Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
Read more
R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
Read more
PENN FIERCE II 4000LL SPINNING FISHING REEL^ How tech is evolving the customer experience at HSN, QVC and Zulily
Penn Fierce II FRCII5000 Spinning Fishing Reel 5.6 1
Penn Fierce II Spinning Reel Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
Read more
PENN FISHING Fishing Rod & Reel FIERCE II 6000 (PBR005172)

NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Penn Clash 8000 Spinning Fishing Reel Ambi 8BB +1RB 4.7 1 ratio Reels spinning

PENN Fishing Warfare Level Wind Conventional Combo

Latest from the blog

Penn FTH40NLD2 Fathom Lever Drag Reel, RH, 5BB, 5.0 1 Ratio, Braid
Protecting consumer privacy is a job for Congress, not the states
Piecemeal legislative approach from states is full of flaws and unintended consequences.
Read more
Penn International 30VSX 2 speed reel Let’s taco ‘bout trade on Cinco de Mayo
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
PENN INTERNATIONAL FLY REEL PART - 30-2.5FRG 2.5G - Stand - gold Finish Read more
Addison Bay experiments with pop-ups to grow its customer base
Penn International V rod VS 5010TS60 6', 50-100Good Condition
Penn Jigmaster 505HS Fishing Reel - Saltwater Reel USA MADE Priority Mail Ship Addison Bay DC pop-up store
CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
Read more
Penn Manual Downrigger Parts Crank Handle Assembly Where retailers are investing in 2019
PENN No 149 DEEP SEA REEL No. 149 - Made In The USA

The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

Penn Pursuit 2 4000 Fixed Spool Reel
girls are walking with shopping bags outside

Read the latest from STORES Magazine

Penn Pursuit II Spinning Fishing Reel Reels Sporting Goods May 8, 2019
Mobile hotels now checking in
Penn Rampage Jigging Casting Fishing Rod 5'8 - Heavy - 1pcs May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
Penn Conflict II 3000 Spinning Fishing Reel
Penn Regiment II Travel Boat 2,10m 20-50lb sea rod section 5 EVA Handle May 1, 2019
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
Penn Conflict II 5000 Longcast CTFII5000LCEU Bobina
April 29, 2019
Talbots modernizes planning processes
Penn Rod and Reel Combo Saltwater 8' Fishing Equipment Pole Catfishing New
Penn Senator 113H2 4 0 Multiplier Reel A woman interviews a man at the NRF Foundation Rise-Up event
PENN SENATOR 9 0-IM OVP-BIG GAME-MADE IN USA-Nr-1306 Retail’s next generation of talent
Penn SLAMMER III 3 - SLA III 10500 Spinning Fishing Spin Reel+Warranty+NEW MODEL

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.