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a family is shown in the kitchen after grocery shopping

Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

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NRF’s podcast: Retail Gets Real

Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
Colnago size 4 Retro Vintage Sport Cycling Jersey Riding Clothes RARE Read more
Building communities in and out of the store
Colombia Cycling Jersey mountain Bike Wear clothing Short Sets MTB Ropa Ciclismo Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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Coltello Tradizionale Sfilato 21 manico corno Frosolone couteau navaja knife How tech is evolving the customer experience at HSN, QVC and Zulily
COLUMBIA Canyon Point Leather 1813171089 Waterproof Outdoor Athletic shoes Mens
COLUMBIA Drainmaker 3D BM4690425 Water Sports Outdoor Athletic shoes Mens New Retail Gets Real episode 112: Qurate Retail Group CIO on the impact of AI and voice.
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NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

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Protecting consumer privacy is a job for Congress, not the states
Piecemeal legislative approach from states is full of flaws and unintended consequences.
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As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

Compact Folding Canister Stove Camping Hiking Trekking Outdoor Cooking Portable May 8, 2019
Mobile hotels now checking in
Companion Pro Nano X2 Cooking System Ultralight Hiking Cooking System May 6, 2019
Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
Coleman Xtreme 70 Qt Marine Cooler-5 Days of Ice-100 Cans - NEW FreeShipping
Complete LED Tactical Flashlight Kit - EcoGear FX TK120 Handheld Light with ...
Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
Coleman Youth Girl Sleeping Bag - Rectangular Kids - 45 Degree
April 29, 2019
Talbots modernizes planning processes
CONCORD Triple Burner Outdoor Stand Stove Cooker w Folded Flat Burner Heads
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Condor CV Cross Draw Tactical Vest - OD Green Retail’s next generation of talent
Condor LCS Vanquish Plate Carrier with Level III AR500 Plates

NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.